OPPORTUNITY
Lyzr AI was transitioning into a SaaS platform post-seed funding. As the Fractional Head of Brand Innovation, my role was to define the brand identity and market positioning to set Lyzr apart in enterprise AI automation, and facilitate team adoption.
MARKET RESEARCH
Conducted competitive brand analysis to identify a Blue Ocean opportunity.
Analyzed customer pain points & value proposition gaps.
APPROACH
Developed a value proposition canvas for enterprise clients in collaboration with sales, marketing, and product leads.
Built a cohesive Brand DNA, voice, and persona to align internal culture with customer focused messaging.
Conducted workshops with leadership to define brand values, mission, ethos, and future product opportunities.
PROCESS LEAD OUTCOMES
The redesigned logotype and visual identity was designed to reflect a transformative shift, while refining marketing communication frameworks to better address previously unmet customer needs. This brand refresh led to 4,000 sign-ups within 40 days, positioning Lyzr as a standout player through brand led corporate innovation and market differentiation. Additionally, it strengthened the strategic communication of both the sales and marketing teams.
KEY LEARNING
Human-centered design remained at the core of our approach, even in developing AI products. I championed the need for sentiment and sensitivity at every customer touchpoint, advocating for the people behind the human-like agents we were creating to ensure technology served authentic, meaningful interactions.
Founders have strong emotional ties to their brand making creative negotiation a crucial skill.
AI brand-building requires a balance of technical depth & human storytelling.