Chirag’s
EZ mandi
EZmandi is an agrotech product with a purpose; Freeing farmers of the middlemen and empowering profits at the source.
Brand design to product development
Defining the brand ethos and articulating the founder’s vision while staying rooted in an Indian vernacular were sacrosanct to this product. A global product for a hyperlocal context were core to the identity.
THE BRAND BOOK
So simple, a farm manager can use the tech effectively.
Designed with the unique purpose of democratizing the farm and produce trade market, in India known as a Mandi, the branding needed to be effective across the product interface. Using simple infographics that offered clear visibility became a key deliverable as a brand designer guiding the product development team.
