Woman with long dark hair, wearing a black top and silver jewelry, smiling in front of a natural background of tree trunks.

I am a brand innovation strategist who transforms human insights into meaningful experiences. With 12 years of experience working with diverse industries, my practice is centered by the integration of sentiment and strategy.

I craft brand narratives that resonate deeply with human values and drive measurable business impact.

WORK

Three smiling women sitting together with pink circles in the background displaying the words: Well-being, Empowering, Collective. "Our Ethos" text is also present.

My passion for human connection and cultural understanding shape my work. Experience my process and thinking as I lead teams to

Reimagine women's health experiences through digital innovation

A white and beige sneaker resting on a fluffy cloud against a blue background.

Create immersive brand and communication experiences

A person walking in a modern, sunlit art gallery with large windows and paintings on easels.

Elevate luxury lifestyle brands through emotional storytelling

Black and white image of a city skyline with skyscrapers, including a prominent tall building. The logo "Lyzr" is in the top left corner. Purple overlay with the text: "Hey there city of dreams! We make space for time, so you can make time for your dreams. GenAI power your business with Lyzr’s integrated, easy-to-deploy agents."

Develop human centered brand communication for technology

AirAsia logo with red circular background and white text
Azara Beach House logo with a large letter A, palm trees, and text EST 2020.
BI Worldwide logo with orange geometric shape on white background.
Logo with a stylized green tree above the text 'bodhsara'
Logo with blue stacked lines forming a building shape and a yellow circle above. Text "BRIGADE" on the right.
Dell logo in blue with circular border on black background.
Logo of Entrepreneurs' Organization with colorful circular design and text.
Estée Lauder logo
HOTC logo design, abbreviation for 'House On The Clouds' in elegant black font on white background.
Logo of International Money Matters with the text 'expert with a heart' in green, and a black and green color scheme.
JLL logo featuring black text and a red abstract design.
Black silhouette of a cat on a white background, featuring a fluffy tail and pointed ears.
Logo with the word 'machani' in lowercase white text on a brown abstract background.
Melton Foundation logo with colorful lines and the tagline 'Deep collaborations. Powerful actions.'
Logo of Nita Mukesh Ambani Cultural Centre with a floral design.
Nokia logo in blue text on a white background.
Logo featuring a stylized bird in flight over a blue background, held by open hands, with "People for Animals" text below.
Reckitt logo with pink and red swirl
Serendipity Arts Festival logo with colorful swirl design
Black text on white background spelling "SOUTHALL INDIAN."
Swissnex logo featuring a red abstract symbol and the word "swissnex" in red.
"TEDx" logo in bold red letters on a black background.
Line art of a simplistic human face with a bald head, large eyes, and a neutral expression.

  • A rich understanding of people and culture makes Anushka’s work special. She makes brand and communication good for business. Six years of collaborating, and she continues to surprise and inspire me as my brand manager.

    Mayuri Upadhya, Broadway Choreographer

  • Our brand identity transformed to resonate more deeply with our customers. With a sustained brand and communication strategy, we feel proud to call ourselves the humans shaping and growing Lyzr AI!

    Anirudh Narayan, Co-Founder Lyzr AI

  • Anushka guided and designed the most important sales pitch and communication of my career. From asking the right questions to delivering a final product with refined taste and definitive impact, we loved working with her!

    Juggy Marwaha, Ex. Managing Director JLL India

Dancers performing in dramatic lighting with costumes, text overlay: 'Bodies Have Stories, A Film by Mayuri Upadhya.' Credits and contributors listed below.
Mobile app prototype featuring self-care activities. Left screen shows aromatherapy, cooking, meditation, and self-care options. Center screen displays aromatherapy timer with 8:21 countdown. Right screen features lemon tea information with calories and nutritional details. Soft pink background.
A signature framework for brand innovation. Collage with four quadrants labeled Consumer, Concern, Craving, and Context featuring a woman stretching, a hand reaching for a flower, close-up of red lips, and people lying on a bed.
MUSINGS
From Contour to Culture: Coca-Cola at NYCxDesign
From Contour to Culture: Coca-Cola at NYCxDesign
WTF is craft?
WTF is craft?
Echoes of belief
Echoes of belief

My creative practice lives at the confluence of three core principles.
Human Truth | Uncovering values, behaviors and unmet needs
Strategic Innovation | Translating insights into actionable brand strategies and growth
Cultural Resonance | Designing sustained experiences for customers and brands

I am entrepreneurial, and am presently building my third creative business. I love building something from nothing, and nurturing it with a keen attention to detail and delivery.

Art Direction | Creative Strategy | Consumer Research | Brand Experience & Innovation

PHILOSOPHY & APPROACH

"gunpowder & ghee" text logo with decorative ampersand
CORE logo in red text on a transparent background.
Sapien logo with a stylized asterisk design and text
Concentric circles representing three concepts: "Excellence" in the center with text about creativity and innovation; "Empathy" in the middle, focusing on human-centered experiences; "Empowerment" in the outer layer, emphasizing clarity and impactful narratives.

VALUES

I hold myself to high standards, always striving for personal excellence. I see the world and people around me through a lens of empathy. As a leader, I aim to empower efficacy and autonomy.

OUTSIDE WORK

I spoke my first words at 8 months old and have been finding and telling stories every day since. I actually want to know how your day is going when I ask. Here are some of the parts of my person that help me dance through life.

A beagle sleeping on a patterned quilted blanket with floral and umbrella designs. The dog is partially covered by another quilted blanket.

I’m in a long distance pet-parenting reality with my Beagle, Olaf.

Two people standing on grass in a garden, one in a red dress and the other in a green shirt with jeans, smiling and posing for the photo. The background features lush greenery and plants.

I am me because of my community of amazing, supportive women friends.

Indoor plants on a marble floor, featuring a green glass vase with white flowers, a potted leafy plant, and a palm plant.

I am biophilic in everything from my home decor to self-care to travel.

Person drawing intricate patterns with a black pen on paper, surrounded by art supplies on a dark surface.

I make heritage//contemporary art that pays homage to my roots.

A person sitting on floral-patterned bedding, holding an open book with a bookmark. A woven tray with a cup of coffee is beside them.

I live for fiction in print and film. Stories make me happy and whole.

A woman and a young girl sitting on a couch. The woman is wearing a blue dress, and the girl is in a colorful outfit. There is a potted plant beside the couch.

I get my creative side from my amazing, sassy, hilarious mother.