I am a brand innovation strategist committed to making life and its many experiences equitable, pleasurable, livable, and lovable.

WAY OF BEING

Crafting innovative brand experiences that are deeply rooted in sentiment, wonder, and discovery. The intersection of people, purpose, and product is the heart of my creative process. Melding culture, craft, and communication make me a purposeful leader in the workplace.

  • DISCOVERING BEHAVIORS

  • DEVELOPING CONNECTIONS

  • DESIGNING EXPERIENCES

Leading Brand Innovation | Managing Design Strategy | Facilitating Storytelling

My passion for people and their stories, diverse cultures, and the dynamics of human behavior and relationships have led me to a career in innovation strategy and design development. I meld like clay every day to excel at creative innovation strategy, user research, design management & methodology, and brand & identity design, with a purposeful focus on making life and its experiences delightful.

SELECTED WORKS & EXPERTISE

Explore a curation of some of my work. See how head, heart and hand come together to craft people focused experiences in women’s health and wellbeing, luxury consumer and lifestyle products, spatial design, and innovation in technology to drive brand affinity and loyalty.

Brand Identity Design

I work closely with founders in technology, consumer goods and lifestyle products to create systems for brand identity, architecture, and products.

Enhancing well-being and pleasure for womxn through strategic innovation

PYNK

An award winning project in design innovation development for women’s well-being

Empowering Pleasure for Womxn

A research and innovation project in sustained brand affinity for womxn customers of Reckitt

Renovating brands to connect deeply with their consumers

The Tamarind Tree

Accelerated turnaround management for a boutique luxury hospitality brand through strategic brand experience development.

Sam Edelman Spring Summer 2024

A ten week sprint leading a team of designers to create and launch the product and marketing of sneakers.

Jewel Box by Arnav

New category development, brand identity design and strategy, and business development for a legacy fine-jewelry brand.