I am a brand innovation strategist who transforms human insights into meaningful experiences. With 12 years of experience working with diverse industries, my practice is centered by the integration of sentiment and strategy.

I craft brand narratives that resonate deeply with human values and drive measurable business impact.

WORK

My passion for human connection and cultural understanding shape my work. Experience my process and thinking as I lead teams to

Reimagine women's health experiences through digital innovation

Create immersive brand and communication experiences

Elevate luxury lifestyle brands through emotional storytelling

Develop human centered brand communication for technology

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  • A rich understanding of people and culture makes Anushka’s work special. She makes brand and communication good for business. Six years of collaborating, and she continues to surprise and inspire me as my brand manager.

    Mayuri Upadhya, Broadway Choreographer

  • Our brand identity transformed to resonate more deeply with our customers. With a sustained brand and communication strategy, we feel proud to call ourselves the humans shaping and growing Lyzr AI!

    Anirudh Narayan, Co-Founder Lyzr AI

  • Anushka guided and designed the most important sales pitch and communication of my career. From asking the right questions to delivering a final product with refined taste and definitive impact, we loved working with her!

    Juggy Marwaha, Ex. Managing Director JLL India

My creative practice lives at the confluence of three core principles.
Human Truth | Uncovering values, behaviors and unmet needs
Strategic Innovation | Translating insights into actionable brand strategies and growth
Cultural Resonance | Designing sustained experiences for customers and brands

I am entrepreneurial, and am presently building my third creative business. I love building something from nothing, and nurturing it with a keen attention to detail and delivery.

Art Direction | Creative Strategy | Consumer Research | Brand Experience & Innovation

PHILOSOPHY & APPROACH

VALUES

I hold myself to high standards, always striving for personal excellence. I see the world and people around me through a lens of empathy. As a leader, I aim to empower efficacy and autonomy.

OUTSIDE WORK

I spoke my first words at 8 months old and have been finding and telling stories every day since. I actually want to know how your day is going when I ask. Here are some of the parts of my person that help me dance through life.

I’m in a long distance pet-parenting reality with my Beagle, Olaf.

I am me because of my community of amazing, supportive women friends.

I am biophilic in everything from my home decor to self-care to travel.

I make heritage//contemporary art that pays homage to my roots.

I live for fiction in print and film. Stories make me happy and whole.

I get my creative side from my amazing, sassy, hilarious mother.